Google Search Console is a free tool provided by Google that allows website owners to monitor and optimize their presence in search results. It offers an overview of the site’s performance by providing data on search queries, the number of clicks, and the positioning of pages in the results. Google Search Console also helps identify and correct crawling errors, indexing issues, and any penalties that may affect the site’s ranking. Additionally, it provides valuable insights on mobile optimization, loading speed, and page performance, assisting webmasters in improving their SEO and ensuring a better user experience.